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45. Bright Idea: Evolving Vox November 17, 2006

Posted by Matt Fleming, PsyD in Service, Website.

Evolving Vox

Since I currently work on a college campus, I have been waiting for someone to come up with this Bright Idea: renting out stuff at college. Though the name Evolving Vox is a questionable branding choice, and it is only at Dartmouth for now, this business idea has potential based on the need and market. However, I don’t know how much profit they will make renting out flat screens for $75 a year (with free delivery and removal). Regardless, it makes moving in and out every year at college a whole lot easier.

I came across this idea at Springwise.com.


1. Jack Connors - January 23, 2007

Bright idea?… The furniture rental business has been around since the mid fourties. There are even furniture rental companies traded on the NYSE, e.g. Arron Rents (RNT) and Cort Furniture Rental a wholly owned sub. of Wesco (WSC)

2. SparkBugg - January 23, 2007

Thanks for your post, any what you say is true. But I liked the relatively new business direction of marketing directly to college students.

However, Bright Ideas don’t necessarily always have to be currently cutting-edge ones. Furniture rental, in general, is a good idea. But focusing on a newer niche audience with need, to me, makes it a Bright Idea.

Of course, you may disagree with my opinion. But I work on a college campus, and am saddened when, at the end of the year, I see perfectly good furniture and items filling dumpsters. To me, this is wasteful and environmentally irresponsible. Any business that tries to reduce this waste is a Bright Idea, even if it is not entirely novel.

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