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109. Bright Idea: Beamvertising December 30, 2006

Posted by Matt Fleming, PsyD in Marketing.

Check out this guerillian, mobile, and dynamic billboard-like marketing idea: a moving ad is projected on the side of buildings from a van. It is for Sportlife, a Dutch chewing gum company.

Though maybe only a limited number of people caught the image live, and even less were able to figure out what was being marketed (since it only became clear at the end of the clip), it was a buzz-worthy marketing campaign (hey, even YOU now know about Dutch gum).

This Bright Idea almost makes up for the questionable brand choice of “Sportlife,” for a gum. Hmm, tastes like sweat, and maybe you will choke on some as you play a little ball or flip an ollie. (via TrendHunter.com)


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