jump to navigation

109. Bright Idea: Beamvertising December 30, 2006

Posted by Matt Fleming, PsyD in Marketing.
trackback

Check out this guerillian, mobile, and dynamic billboard-like marketing idea: a moving ad is projected on the side of buildings from a van. It is for Sportlife, a Dutch chewing gum company.

Though maybe only a limited number of people caught the image live, and even less were able to figure out what was being marketed (since it only became clear at the end of the clip), it was a buzz-worthy marketing campaign (hey, even YOU now know about Dutch gum).

This Bright Idea almost makes up for the questionable brand choice of “Sportlife,” for a gum. Hmm, tastes like sweat, and maybe you will choke on some as you play a little ball or flip an ollie. (via TrendHunter.com)

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: