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148. Bright Idea: Check-Box Greeting Cards January 28, 2007

Posted by Matt Fleming, PsyD in IdeaSpark*, Product.

About a few years ago, I thought I could print up some check-the-boxes/ multiple-choice greeting cards, and call them CAP Cards (for Cheap And Purfunctory). When you open it, on the Left side it says “Dear:” and then a list of check boxes besides words like “Mom, Dad, Bro, Sis, GM, GP, friend, lover, boyfriend, wife, colleague, neighbor, mail(wo)man, teacher, etc.”

On the Right side it would have check boxes next to common card sayings, like “Happy Birthday/New Year/Anniversary, Congrats, Thanks, Miss You, etc.”

I would sell them to you off a table at a flea market. A box of ten would be $10, but half of that money would go to some charity, one of the several charities options you chose from. The name of the charity and the honorary donation would be listed in the cards you buy.

CAP cards provide another option. Why spend $3 and 6-minutes of second-guessing on a regular greeting card that your giftee will then be burdened by (the struggle of deciding whether to keep it and have it become clutter, or throw it away and feel a mild sense of guilt and waste). CAP cards are meant to be thrown away, with the thought of the guesture counting.

Pictured is a similar version I just came across. You can find it HERE.



1. Faucets - December 8, 2010

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