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161. Bright Idea: Jujitsu Advertising February 9, 2007

Posted by Matt Fleming, PsyD in Food and Drink, Marketing.

Jujitsu advertising: or at least that is what The New York Time Magazine’s 6th Annual Year in Idea issue calls it. The image below depicts one split-second frame capture of a KFC commercial (and only in that split-second does the white coupon code text appear, only to be caught by the eye with a DVR or Tivo on pause).

Concieved to encourage Tivo owners to limit their commercial skipping, this bright advertising idea led to 3 million visits to the website, and 100,000 people signing on. (Click HERE to read more).



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