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194. Bright Idea: uWink Bistro March 5, 2007

Posted by Matt Fleming, PsyD in Experience, Food and Drink, Service, Video.

The Idea: a techified dining experience where patrons can order food, play quick games (also with other tables), and get educated on wine tasting via computer monitors on their table. Created by Nolan Bushnell (Father of Atari and Chuck E. Cheese’s), the first uWink Bistro opened in LA in 2006.

Here is a quick video clip to give you an idea of the place (18 seconds):

With a monitor at the table, the potential is huge: hosting dating events; watch how your dish is cooked; learn more about your food and health; corporate team building; instant rating of dishes (see my IdeaSpark*: #41 Restaurant Menus 2.0).

Though the wait staff has been removed from the equation (thus, no tips?), the challenge for uWink will be to continue to encourage more human-to-human interaction at the table, and not replace it.

Their website (HERE) has the layout of various activity zones (including the Party Table), menus, press coverage and releases, and more information (though not many photos). Via Springwise.com.



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