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235. Bright Idea?: Drink Selector Mug March 18, 2007

Posted by Matt Fleming, PsyD in Food and Drink, Product.
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This Drink Selector Mug seems like a Bright Idea. Turn the metal rings to indicate the specifics of the contents of the mug. But though the idea is whimsically creative, it’s not really that practical.

If this mug is meant to be used it at home, it must be for your guests only (unless you use it for yourself and you have anterograde amnesia). But I would simply let my guests add what they want to their drink.

If it is for a quaint coffee shop, I suppose that it could be used similarly to those disposable soda cup lids (where you depress those little indicator dome-buttons so as to not confuse, say, the diet from the regular drinks). So when the drinks are ready for you and your friend, you know which is, say, decaf, and which is regular coffee.

But for every other drink variable (like how much sugar is added), again, the person will just alter it themselves. And, at least in the US, for these mugs to be really used the way intended, they would have to have many indicators (e.g. sugar, raw sugar, Sweet and Low, Splenda, Equal, Stevia; black, skim milk, 1% milk, 2% milk, whole milk, half-and-half, soy milk, breast milk, etc).

IMHO, these don’t seem all that useful. Maybe that is why they are now selling for $6 each (down from $28). Buy one (or not) HERE.

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