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240. IdeaSpark*: Double-decker Pizza Box March 20, 2007

Posted by Matt Fleming, PsyD in Food and Drink, IdeaSpark*, Product.

Tonight, my wife and I had pizza for dinner; quick, easy, and tasty. But realizing the experience is not always perfect, I came up with an IdeaSpark*.

Problem: By the time you get to the second half of your delivered pizza, the cheese has cooled down. Then you can’t really fit the box in the fridge (if there are leftovers), or in the trash can (if you ate the whole pizza).

Solution: My IdeaSpark* is to have a double-decker pizza box, with one section for each half of the pizza (the whole pizza is still round). So…(1) You only open the top section of the box to eat the first half of the pizza, and the second half is still warm in the bottom by the time you get to it; and (2) the box is easier to fit in the fridge, or (3) in the trash can.

Also…(4) It would probably more convenient for the delivery people to carry (the thermal bag could be carried at the side of their body, and not in front of it). And finally, (5) This is an instant branding gimmick, to clearly set apart a particular pizza delivery place.



1. Anonymous - March 20, 2007


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