311. Bright Idea: Nothing May 3, 2007Posted by Matt Fleming, PsyD in Product.
Have you ever asked a friend or family member what they want for their birthday or other gift, and they say “Nothing”? Well, now you can buy them Nothing, and feel good that you at least did something for them. You respected their request, but still demonstrated thought and effort when you give them this packet of air (i.e. nothing).