321. Bright Idea: Decoy Cigarettes May 22, 2007Posted by Matt Fleming, PsyD in Marketing, Product.
Imagine seeing an unused cigarette on the ground. Let’s say you are a heavy smoker who has run out, or you are a casual, non-pack-buying smoker who just had a few drinks and hates bumming a smoke off of strangers. So you pick up the cigarette, only to realize that it is really a rolled up pamphlet telling you that you have a problem and need help. Bonk! You’ve just been mini-punk’d, you nasty joneser. And to add injury to insult, you still aren’t able to enjoy a smoke. Via InventorSpot.com.