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324. Bright Idea: Whatever and Anything Drinks May 29, 2007

Posted by Matt Fleming, PsyD in Food and Drink, Product.

Now, when you go to the vending machine and offer to get your friend a drink, and they ask for “Anything,” or “Whatever,” you know what to get them.

A Surprise in Every Can: Singapore’s Out of the Box beverage company is producing these drinks, where the contents are random. “Anything” is carbonated, and is either Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer; “Whatever” is not carbonated, and is Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea.

Check out their website HERE. This randomization concept is similar to my IdeaSpark*: Candy Routlette. Via Springwise.



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