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380. Quickie Web: Video: Honda’s Cog Commercial July 17, 2007

Posted by Matt Fleming, PsyD in Marketing, Quickie Web, Video.
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This is a truly amazing Rube Goldbergesque commercial by Honda. Only 2 minutes long, with no CGI, it took 1 month to approve the script, 2 months for concept drawings, and 4 months in development and testing. The commercial cost 6 million dollars and required 606 takes (source). Via FreshCreation.

And below is a 4 minute video of what went on behind the scenes.


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