jump to navigation

537. Bright Idea: Pecha Kucha September 24, 2007

Posted by Matt Fleming, PsyD in Art, Marketing, Video.
add a comment

The rules are simple: for your presentation on whatever, you can only show 20 PowerPoint slides, at 20 seconds each. This emerging competitive art from was the Bright Idea of two Tokyo-based architects who wanted a venue for their ideas. Wikipedia it HERE; Wired article HERE; via Don’s Brain Blog.

Below is a sample Pecha-Kucha, about Emotional Signage, by Dan Pink. Like all Pecha-Kuchas, it is 6:40 minutes long. It is long, for a clip, but it presents an interesting idea, and serves as an example of this new media format.

*

Advertisements

435. Quickie Web: Video: WWF Billboard August 15, 2007

Posted by Matt Fleming, PsyD in Marketing, Video.
add a comment

This creative billboard uses a moving shadow to make its point. The clip is 39 seconds long; via SwissMiss.

*

429. Bright Idea: the Fogscreen August 7, 2007

Posted by Matt Fleming, PsyD in Art, Marketing, Product, Video.
add a comment

Now they can project moving images on a thin sheet of fog, which is also touch sensitive (i.e. interactive). Watch this quick 1-min clip, and make sure you get to the part with the fireworks.

Ultrasound creates tiny water droplets, which travel with downward blasts of air, at 2.5 gallons per hour. Starting at $40K for the 50-inch model. Their website HERE; via OhGizmo!

*

406. Quickie Web: Flash: HBOVoyeur July 26, 2007

Posted by Matt Fleming, PsyD in Marketing, Quickie Web, Website.
1 comment so far

Here is a little distraction for you: peep on people. You can visually access various sections of this building, sans sound (there is background music). Zoom out (click on the icon at top) to see other rooms in other city buildings (click on the purple highlights). Click on “Learn More” below for a little more info about the voyees.

This website is part of HBO’s new On-Demand series, HBOVoyeur. Check it out HERE; via JoshSpear.

*

380. Quickie Web: Video: Honda’s Cog Commercial July 17, 2007

Posted by Matt Fleming, PsyD in Marketing, Quickie Web, Video.
add a comment

This is a truly amazing Rube Goldbergesque commercial by Honda. Only 2 minutes long, with no CGI, it took 1 month to approve the script, 2 months for concept drawings, and 4 months in development and testing. The commercial cost 6 million dollars and required 606 takes (source). Via FreshCreation.

And below is a 4 minute video of what went on behind the scenes.


*

321. Bright Idea: Decoy Cigarettes May 22, 2007

Posted by Matt Fleming, PsyD in Marketing, Product.
3 comments

Imagine seeing an unused cigarette on the ground. Let’s say you are a heavy smoker who has run out, or you are a casual, non-pack-buying smoker who just had a few drinks and hates bumming a smoke off of strangers. So you pick up the cigarette, only to realize that it is really a rolled up pamphlet telling you that you have a problem and need help. Bonk! You’ve just been mini-punk’d, you nasty joneser. And to add injury to insult, you still aren’t able to enjoy a smoke. Via InventorSpot.com.

*

299. Bright Idea: Interactive Advertising April 26, 2007

Posted by Matt Fleming, PsyD in Experience, Marketing.
2 comments

Imagine being in this Canadian bus stop, and talking into this billboard to a complete stranger, who turns out to be at another similar bus stop in an entirely different city. I think that would be wild. What a brilliant marketing idea for Solo phones.

What would even be wilder is if you began to have phone-sex with this stranger, and then eventually fell in love and got married. Via Core77.com.

*

254. Quickie Web: Video: Virtual Soccer March 27, 2007

Posted by Matt Fleming, PsyD in Marketing, Plaything, Product, Quickie Web, Video.
add a comment

I have seen this technology before (as interactive advertising), but have decided to post this particular 44-second clip because it includes a cute dog (rather than kids being engaged by marketing and products). See more of this technology HERE (Reactrix.com); via UberReview.com.


*

168. Quickie Web: Video: JetBlue February 12, 2007

Posted by Matt Fleming, PsyD in Marketing, Quickie Web, Video.
add a comment

Here is a quick video clip I took today at the Tysons Corner Mall, in Fairfax, VA. A small crowd, especially kids, gathered around to check out part of this JetBlue marketing campaign. It was nothing special, but it did create slight mall-buzz and helped the brand, thanks to the advertised pun.

*

161. Bright Idea: Jujitsu Advertising February 9, 2007

Posted by Matt Fleming, PsyD in Food and Drink, Marketing.
add a comment

Jujitsu advertising: or at least that is what The New York Time Magazine’s 6th Annual Year in Idea issue calls it. The image below depicts one split-second frame capture of a KFC commercial (and only in that split-second does the white coupon code text appear, only to be caught by the eye with a DVR or Tivo on pause).

Concieved to encourage Tivo owners to limit their commercial skipping, this bright advertising idea led to 3 million visits to the website, and 100,000 people signing on. (Click HERE to read more).

*

109. Bright Idea: Beamvertising December 30, 2006

Posted by Matt Fleming, PsyD in Marketing.
add a comment

Check out this guerillian, mobile, and dynamic billboard-like marketing idea: a moving ad is projected on the side of buildings from a van. It is for Sportlife, a Dutch chewing gum company.

Though maybe only a limited number of people caught the image live, and even less were able to figure out what was being marketed (since it only became clear at the end of the clip), it was a buzz-worthy marketing campaign (hey, even YOU now know about Dutch gum).

This Bright Idea almost makes up for the questionable brand choice of “Sportlife,” for a gum. Hmm, tastes like sweat, and maybe you will choke on some as you play a little ball or flip an ollie. (via TrendHunter.com)

100. Bright Idea: Wieden + Kennedy Nike Commercials December 21, 2006

Posted by Matt Fleming, PsyD in Marketing, Video.
1 comment so far

I was watching live TV tonight (Real World/Road Rules: The Duel, incidentally), and was forced to watch commercials. It made me reminiscent, nostalgic even, for some of my all-time favorite commercials. This post is about how four of them are by Nike (and I believe all four are by Wieden + Kennedy)

Here is my favorite. I remember the first time I saw it, I shed a tear in the end when it came full-circle (you will see what I mean; just make a note of the opening shot).

Click on to see three more… 

(more…)

74. Bright Idea: Provocative Billboard Advertising December 6, 2006

Posted by Matt Fleming, PsyD in Marketing.
add a comment

The billboard, on the far side of a subway track, says “Come a little closer.” It is allegedly an ad for a funeral home in Germany. Get it?

If the main purpose of an ad is exposure, this is an example of too good a job (i.e. unless this funeral home is a global franchise, the resulting international exposure was overkill, no pun intended, for one local funeral home).

I came across this at TrendHunter.com. Read about people’s reactions, including if this image is photo-shopped, at StopGeek.com.

Please click on for more provocative billboards

(more…)